We Got Tired of Burning Money on Dead Leads
Before RES was a data company, we were in the trenches running cold calling, SMS, and aggressive outbound for 300+ real estate investors across the U.S. We dialed the numbers. We worked the lists. We lived inside the pipeline every single day. And that's exactly why we know what's wrong with it.
The whole industry is obsessed with one thing: more. The pitch is always "just turn up the volume and the deals will come." So we did. We scaled outbound hard and generated serious lead volume. But more volume didn't mean more deals.
We got good at managing pipelines. Really good we built entire lead management and follow-up systems to squeeze every drop out of them. Didn't matter. The same wall kept showing up.
Meet Zane and Sean
CEO + CO-FOUNDER
In 2021, Zane was cold caller. He climbed to lead manager, spent 3 years working alongside real estate investors, and got increasingly fed up with the same thing: trash leads built on broken culture. So, he fixed it. Today he runs a 340-employee operation that grew entirely on referrals. He breathes lead generation optimization. He's probably thought about your zip code more than you have.
CO-FOUNDER
Sean came in from the other side of the table, as a real estate investor who'd already built a high-performing acquisitions team. He knew what good leads felt like, and he knew how rare they were. When Zane pitched him on a culture-first approach to cold calling, Sean didn't hesitate. He's the guy who stress-tests the whole operation from an investor's perspective (because he still is one).
At RES-VA, we value transparency and responsible communication. Please review our policies to understand how we handle your information and how our messaging program works.
Join the top 1% of institutional investors leveraging high-density market data. Book a 15-minute discovery call. We'll map your market and show you the verified, intent-scored leads your competitors never see.
A perfectly managed pipeline is worthless if the people in it were never going to sell. The problem was never the outreach. It was that nobody could tell the difference between a distressed seller and a motivated one until they'd already wasted weeks chasing the wrong one.
motivation isn't national. It's local. It changes by county, by zip code, by market. So we built filtering systems that work the same way county-specific, calibrated to what's actually converting on the ground.
Then we wrapped it in the automation, cadencing, and live dashboards to keep it sharp as markets shift. That's the RES-DATA Engine the system that turns raw records into the homeowners most likely to actually sell, in your market.
