Field notes on real estate data — what makes a list convert, where records go stale, and how to spend outbound hours on people who actually answer.
More records is the most expensive way to fix a pipeline problem. Narrowing to the right few ZIPs almost always produces more contracts than doubling your volume.
Read articleThe list you bought this morning was assembled months ago, sold to a dozen other investors, and never checked against reality. Here is what actually goes wrong between the county record and your dialer.
Read articleSuppression, dedup, DNC, and re-verification are unglamorous work that quietly decides whether your callers spend the month talking to people or to disconnected numbers.
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